The clip intercuts 20 live vignettes with an A.I.-animated psychedelic visual trip: between the concert footage, it dives into the subconscious of a young boy who stares down the monsters of dark childhood memories, blurring worlds in the process.
The result is unlike anything the band has done before.
To bring this vision to life, Guns N’ Roses collaborated with Dan Potter, Creative Director of London-based creative studio Creative Works. The final results are a collaboration between real designers and artificial designers, and the inspiration came from within the band.
Guns N’ Roses released “The General” last month after delivering its live debut at the Hollywood Bowl in early November; the song’s origins date back to sessions for 2008’s “Chinese Democracy.”
Get the new single and more GNR music here.
See also:
Guns N’ Roses classic Paradise City passes Spotify milestone
Guns N’ Roses release new single The General
Slash ft. Myles Kennedy & The Conspirators announce Australian tour
Slash announces 2024 tour with Myles Kennedy And The Conspirators
Search Guns N Roses at hennemusic
