The clip is a rock and roll museum tour through an exhibition of the band’s legendary history, featuring spotlights on the lineup of Angus Young, Brian Johnson, Cliff Williams, Phil Rudd, and Stevie Young, and late members Malcolm Young and Bon Scott.
Based on a concept by Angus, Director Najeeb Tarazi and creative director Josh Cheuse used footage shot by Clemens Habicht of each of the 5 band members in 5 separate shoots around the world; they then enlisted Mathematic, a Paris based visual effects studio, to combine all the elements so the current members could be seen taking the stage together.
Introduced with the lead single, “Shot In The Dark”, “Power Up”debuted at No. 1 in the US and UK, among others – while also enjoying a four-week run atop the Australian charts.
See also:
AC/DC share story behind Witch’s Spell video
AC/DC: Bon Scott’s 75th birthday celebrated by launch of first official website
AC/DC premiere Witch’s Spell video
AC/DC preview Witch’s Spell video
Search AC/DC at hennemusic
