The iconic band’s first new music since 2015’s “The Book of Souls” was written by guitarist Adrian Smith and singer Bruce Dickinson, produced by Kevin Shirley and co-produced by bassist Steve Harris, with the video directed by Nicos Livesey of London-based animation studio BlinkInk.
Dickinson initially had a concept for the video, and collaborated on the project with two Award-winning former Pixar executives and long-standing Maiden fans Mark Andrews and Andrew Gordon.
“I had a pretty clear idea of the concept to accompany the song and when I met Mark and Andrew, on Zoom, it quickly became clear we were all very much on the same wavelength, and this was reinforced with the addition of Nicos and his young BlinkInk team,” explains Dickinson. “Our weekly team Zoom meetings were then usually both highly creative and a lot of fun!
“I’m very proud of the way the video turned out, it’s more like a mini-film really. I knew it was going to work out as soon as Mark brought my treatment to life with his incredible storyboards - I thought we could make something very special together. I think we did and hope our fans will agree. In fact it it’s pretty much created by Maiden fans!!”
“We quickly found the expertise we wanted,” adds Livesey, “and people were literally throwing themselves at me to work on a Maiden video – we had more than 60 people in 13 countries from Brazil to France, and Romania to the USA to add something to the clip and I’d say their love, passion and understanding of the band shines through every frame.”
The video premiere follows a recent social media announcement by Dickinson, who invited fans to attend Belshazzar's Feast, a reference to the passage in the Bible's Book of Daniel where “the writing on the wall” appeared before Belshazzar during a feast where vessels looted during the destruction of the First Temple were used.
See also:
Iron Maiden singer Bruce Dickinson announces spoken word UK tour
Iron Maiden postpone Legacy Of The Beast European tour
Rock And Roll Hall Of Fame announces 2021 induction ceremony event
Iron Maiden and Foo Fighters among 2021 Rock Hall nominees
Search Iron Maiden at hennemusic
