A Rolling Stones classic has returned to the US charts in sync with its inclusion in ad campaign for carmaker Acura.
Billboard reports the group’s 1967 single, “She’s A Rainbow”, enters the Hot Rock Songs chart at No. 24 with sales and streaming gains sparked by the song’s appearance in a commercial for the all-new Acura RDX.
The music industry magazine credits the ad in which the tune is featured as a contributing factor for a boost of 274 percent in sales (to 6,000) and 138 percent in streams (to 366,000) in the week ending September 13, according to Nielsen Music.
"She’s A Rainbow" also begins at No. 7 on Rock Digital Song Sales, becoming the legendary band’s first top 10 on the chart, which began in 2010; on the all-format Digital Song Sales chart (which dates to 2004), it's the band's first entry with a debut at No. 48.
The second single from the Stones' 1967 album, “Their Satanic Majesties Request”, "She’s A Rainbow" originally reached No. 25 on the Billboard Hot 100 in January 1968 while the record hit No. 2 on the Billboard 200.
On October 5, The Rolling Stones will release a 50th anniversary edition of their 1968 documentary, “Sympathy For The Devil.”
Directed by Jean-Luc Godard, the film – originally titled “One Plus One” for the European market – captures the Stones working on and recording their iconic opening track from “Beggars Banquet” while presenting scenes on contemporary politics and social issues of the era.
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