David Bowie’s team have released a lyric video for “I Can’t Give Everything Away,” the third single from the late rocker’s final album “Blackstar.”
Directed by UK artist Jonathan Barnbrook, the clip is a tribute inspired by the record’s closing number and created by someone who played an integral role in the album’s visual identity and presentation.
“This is really a very simple little video that I wanted to be ultimately positive,” says Barnbrook. “We start off in black and white world of Blackstar, but in the final chorus we move to brilliant color.
"I saw it as a celebration of David, to say that despite the adversity we face, the difficult things that happen such as David’s passing, that human beings are naturally positive, they look forward and can take the good from the past and use it as something to help with the present. We are a naturally optimistic species and we celebrate the good that we are given.”
Barnbrook’s history with Bowie dates back to the art of 2002’s “Heathen”, which featured a prototype of the Barnbrook-designed Priori font. His work with Bowie would continue to include the covers of 2003’s “Reality” and 2013’s “The Next Day”, as well as the graphics for the V&A touring exhibition “David Bowie is.”
“Blackstar” was released on Bowie’s 69th birthday, just two days before he passed away from cancer on January 10.
The album hit No. 1 in more than 20 countries upon its release and has since sold nearly 2 million copies worldwide.
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