Monday, January 11, 2016

Iron Maiden to expand Trooper beer line



Iron Maiden are planning to expand their line of Trooper beer products later this year with the release of a second limited-edition beer, according to a report by the International Business Times.

The group, who launched Trooper beer in 2013, are working on a new beverage following the recent end of the trial run of the stronger brew Trooper 666.

Billed as "somewhere between a stout and a porter," the product is expected at the end of the year and – like Trooper – is being overseen by singer Bruce Dickinson and UK brewers Robinsons.

"This isn't a cash grab,” says Dave Shack of Phantom Music Management, which oversees the group's business. “This isn't about making millions of pounds from beer. This is about making a quality product that corroborates the band's position as a great British export and a very proud British institution."

Shack added the plan was to launch one new seasonal or limited-edition ale every year with the intention to identifying a second permanent beer which can be placed alongside its established Trooper brand.

Iron Maiden’s Trooper brands currently make up more than 50% of Robinsons' sales.

The UK metal veterans are gearing up for next month’s launch a world tour in support of 2015’s double-album, “The Book Of Souls.”

Iron Maiden will play three US concerts starting February 24 in Fort Lauderdale, FL before hitting Central and South America, which will be followed by a return to the States at the end of March and a two-week run across Canada.


See also:

VIDEO: Iron Maiden issue animated Christmas card
Iron Maiden singer Bruce Dickinson to publish memoirs
Iron Maiden announce select European tour dates
Iron Maiden to headline pair of 2016 Download festivals
Search Iron Maiden at hennemusic