A Toronto-based company called Nutritional High has signed a licensing agreement to manufacture and distribute various marijuana and hemp-based edible products using the song titles and image of guitarist Jimi Hendrix.
A variety of products under the "Edibles Experience" banner are in development including the "Purple Haze" line of THC-based products and the "Stone Free" line of CBD-based, non-psychoactive health products.
"Jimi Hendrix is one of the most legendary rock guitarists of all time and this partnership should create instant brand recognition for our edible marijuana products by Jimi's fans across North America," says David Posner, CEO of Nutritional High. "Entering into brand partnerships with the world's foremost marijuana-related artists is a core component of our strategy, and we are honored to become part of Jimi's legacy."
Nutritional High’s 5-year agreement with Purple Haze Properties LLC gives the company exclusive North American rights to manufacture and distribute marijuana and hemp oil-infused products including gummy bears, hard candies and health and energy drinkable products, and non-exclusive rights to manufacture and distribute certain apparel and accessories.
"We are pleased to be working with Nutritional High on Jimi's entrance into the marijuana category,” says Andrew Pitsicalis, CEO of Purple Haze Properties. “Nutritional High brings sophisticated manufacturing and marketing expertise and this will enable them to provide high quality products for Jimi's fans everywhere. We look forward to building a leading presence in this rapidly-growing category, both as licensors and as shareholders."
See also:
Jimi Hendrix estate sues former brother in law over guitar
Jimi Hendrix Park to open this fall
Jimi Hendrix biopic All Is By My Side coming to DVD
Jimi Hendrix: The Cry Of Love and Rainbow Bridge reissues announced
Search Jimi Hendrix at hennemusic
