The late Sid Vicious provides the soundtrack to a new commercial for the 2015 Acura TLX.
The former Sex Pistols bassist’s version of the Frank Sinatra classic, “My Way”, is the backdrop to the new ad, one of four used to market the vehicle.
“We're trying to get this thrilling and excitement message across. We want to use music to help convey that," Mike Accavitti, SVP and General Manager of the Acura division of American Honda Motor Co. tells Adweek. "We're going to use it as a means to underscore and emphasize what we're trying to do with the whole brand, which is position it as more youthful."
And while the Vicious track came out in 1978, "it is an edgy interpretation of a classic song that we think aligns very well with what the brand is all about," Accavitti said.
Other, shorter ads feature songs from Ludacris (“Pimpin' All Over the World”), Splash ("Girl Is a Queen") and RJD2 ("Her Majesty's Socialist Request").
The TLX is a new model that replaces two older one – the compact TSX and mid-sized TL.
Written by Paul Anka, “My Way” was a hit for Sinatra in 1968 and became known as one of his signature songs. Vicious’ version reached No. 7 on the UK charts upon its release in 1978.
Vicious died of a heroin overdose in New York on February 2, 1979 at the age of 21.
See also:
Sex Pistols: John Lydon to receive BMI Icon Award
Sex Pistols reveal unseen 1977 live performance video
VIDEO: Sex Pistols - Never Mind The Bollocks 35th Anniversary Diary preview
Sex Pistols: Never Mind The Bollocks 35th Anniversary box set due this fall
Search The Sex Pistols at hennemusic
