Bret Michaels covers Lionel Richie’s 1981 US chart-topper with Diana Ross, “Endless Love”, in new viral video to promote Nissan.
Billed as “Tough Love”, the ad campaign highlights the durability and ruggedness of Nissan’s line of commercial vans.
Based on the theme, “The tougher we test them, the more you love them,” the campaign is directed at small business owners looking for durable, efficient cargo and passenger vans.
The centerpiece full-length music video shows Michaels serenading various Nissan vans as he joins Nissan technicians during vehicle durability testing at Nissan’s Arizona Testing Center, a 3,050-acre facility in Stanfield, Arizona.
Filmed on location in 110° weather, the video presents the rocker in action, complete with fire, smoke and an instrument panel-mounted Bret Michaels bobble head doll.
Michaels also appears in a series of six test-specific videos as part of the campaign.
Bret is currently on the road playing shows across North America.
The rocker’s latest solo album, “Jammin’ With Friends”, was released last year.
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