Wednesday, March 12, 2014

Rush guitarist helps launch Kidney Foundation’s free Online Risk Assessment tool



Rush guitarist Alex Lifeson is helping The Kidney Foundation Of Canada launch their new free Online Risk Assessment tool for kidney disease as part of Kidney Health Month in Canada.

Lifeson, whose family has suffered from conditions that cause kidney disease, has recorded a new public service announcement (PSA) to help raise awareness of the campaign.

The guitarist has been a longtime supporter of The Kidney Foundation…and for him, it’s personal.

"A little over [ten] years ago, my father passed away after two very difficult years of failing health,”
explains Lifeson. “Both his kidneys ceased to operate and he was on dialysis for over two years. Many times, he was nearly lost during his dialysis and it was heartbreaking to watch his demise, and that's why this is especially important to me."

"During the Kidney Foundation's 50th anniversary year, we're taking extra steps to empower individuals to actively engage in their kidney health care," says Paul Shay, the charity's National Executive Director. "Thanks to celebrity spokesperson Alex Lifeson's participation in a new public service announcement, we are able to help raise awareness of the risk factors for kidney disease. Canadians will also have a health information e-tool at their fingertips and a printed risk assessment they can share with their healthcare provider - crucial resources for their kidney health management."

“The Kidney Foundation's Online Risk Assessment tool can help each and every person know their level of risk for kidney disease," says Susan McKenzie, The Kidney Foundation's Senior Director of Development. "Why not take 10 minutes to find out your risk level? It can be the springboard to a health action plan with your care provider."

Learn more and use the new free Online Risk Assessment tool for kidney disease at kidney.ca




See also:

VIDEO: Rush classic covered on American Idol
Rush Rediscovered LP Box Set due this spring
Rush: The Rise Of Kings (1968-1981) documentary due this spring
Rush – Clockwork Angels: The Watchmaker’s Edition up for Audie Award
Search Rush at hennemusic