Iron Maiden’s Trooper beer has has sold 3.5 million pints without its UK brewer, Robinsons, spending a penny on marketing.
The Publican’s Morning Advertiser reports Robinsons director of marketing David Bremner revealed the news at a beer summit Wednesday.
Last October, Trooper beer sales were reported to be at the 2 million pint mark, which means the product has moved another 1.5 million pints in the past 5 months.
Launched in the UK in the spring of 2013, the beverage is named after the classic Iron Maiden song of the same name. Trooper was personally designed and developed as a top quality Premium British Beer by Iron Maiden vocalist and real ale enthusiast Bruce Dickinson with Robinsons' Head Brewer Martyn Weeks.
Iron Maiden kick off their 2014 live dates May 31 at the Fortarock Festival in Nijmegen, Netherlands.
The summer tour will round off the band’s Maiden England World Tour, which will end with a headline performance at the UK Sonisphere Festival in July as part of the 40th Anniversary celebrations at Knebworth Park.
By the end of the tour the band will have played 102 shows in 32 countries to well over two million fans since starting in the USA in June 2012.
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Search Iron Maiden at hennemusic
