The Kidney Foundation of Canada's Atlantic Branch is launching a new awareness campaign this week featuring Canadian rock band Rush's Alex Lifeson.
The guitarist is featured in a new commercial for the Foundation, of which Lifeson has been a longtime supporter…and for him, it’s personal.
"A little over [ten] years ago, my father passed away after two very difficult years of failing health,” Alex explains. “Both his kidneys ceased to operate and he was on dialysis for over two years. Many times, he was nearly lost during his dialysis and it was heartbreaking to watch his demise, and that's why this is especially important to me."
Last month, Lifeson teamed up with the Foundation to sell a limited-edition series of art prints entitled “Sunflowers.”
The print was limited to 300 copies, all signed by the artist…and they’re all sold-out in support of the cause.
Lifeson has been a regular contributor of original art to the Foundation's "A Brush of Hope" project, where he receives hundreds of bids on his work.
Since its creation in 1964, The Kidney Foundation has helped millions of Canadians suffering from kidney failure and related disorders such as hypertension, diabetes, urinary tract infections and kidney stones.
For more information, visit kidney.ca
See also:
AUDIO: Rush premiere Vapor Trails Remixed
Rush plan extended break
VIDEO: Rush classic featured in ESPN Monday Night Football ad
Rush to release Clockwork Angels Tour live package
Rush: Vapor Trails Remixed audio preview available
Rush: Alex Lifeson art print raising funds for The Kidney Foundation Of Canada
Rush box set due this fall
Rush raise over half a million dollars for Alberta Flood Relief
Rush perform Alberta Flood Relief Benefit concert
VIDEO: Rush joined by Trailer Park Boys in Halifax
Rush: Alberta Flood Relief Benefit Concert shirts available
Rush: Canadian postage stamps available
Rush to perform Alberta Flood Relief benefit concert
Rush apologize for weather-shortened Quebec City festival concert
Rush meet the Stanley Cup in Chicago
Rush to donate portion of Canadian ticket sales to music charity
VIDEO: Rush – Clockwork Angels concert film trailer
Rush guitarist interviewed by Red Hot Chili Peppers drummer – Part 4
Rush guitarist interviewed by Red Hot Chili Peppers drummer – Part 3
Rush tops the hennemusic Hot 10
VIDEO: Rush – Complete Rock & Roll Hall Of Fame induction
AUDIO: Rush guitarist interviewed by Red Hot Chili Peppers drummer
VIDEO: Rush – Preview of Rock & Roll Hall Of Fame broadcast on HBO
Rush guitarist interviewed by Red Hot Chili Peppers drummer
Rush to release two digital-only collections next month
VIDEO: Rush resume Clockwork Angels tour in Austin
Rush win Juno Award for Rock Album Of The Year
VIDEO: Rush saluted by Hockey Night In Canada
VIDEO: Rush inducted into Rock & Roll Hall Of Fame
Canada honors Rush with new postage stamp
VIDEO: Geddy Lee of Rush shares his musical inspirations
Rush hopes Rock Hall induction will open prog-rock floodgates
Rush: In The Studio presents Rock Hall Induction special
Rush to attend Beyond The Lighted Stage screening in Los Angeles
VIDEO: Rush bassist talks love of baseball with MLB
Rush gear featured in new Rock & Roll Hall Of Fame exhibit
VIDEO: Rush bassist throws out first pitch at Toronto Blue Jays home opener
VIDEO: Rush remember Led Zeppelin, The Beatles & John Lennon
Rush bassist to throw first pitch at Toronto Blue Jays home opener
VIDEO: Rush interviewed by Eddie Trunk
Rush: Alex Lifeson unveils the Lerxst Omega amp
VIDEO: Rush’s Geddy Lee interviewed on New York’s Q104.3
Van Halen & Rush make Billboard’s 2013 Top 40 Money Makers list
Rush nominated for two 2013 Juno Awards
Rush announce North American summer tour
Rush add two Canadian concert dates
Yes bassist comments on Rush’s induction into Rock Hall
Rush’s 2112 covered by Local H, free download available
Rush: The Unauthorized Illustrated History book due this spring
Rush: Counterparts Super Audio CD release delayed
Foo Fighters to induct Rush into Rock Hall
Rush announce North American spring tour dates
Rush classic covered by Anthrax
Rush: Clockwork Angels live DVD update
Rush: Clockwork Angels live DVD due in May
Rush: Video of Guitar Center’s RockWalk induction released
Rush’s Geddy Lee to appear on How I Met Your Mother
Rush: Lullaby Renditions Of Rush album preview
Rush classic redone as theme for Transporter TV series
Rush: 2013 Clockwork Angels tour dates leaked?
Rock News Artist Of The Year #4: RUSH
Rush: Neil Peart posts December blog
Rush to release iBook for 2112 reissue
Rock News Story Of The Year #10: RUSH
Rush comment on Rock Hall induction
Rush and Heart enter the Rock & Roll Hall Of Fame
VIDEO: Rush inducted into Guitar Center’s RockWalk
Rush: 2112 Deluxe Edition 5.1 reissue cover revealed
VIDEO: Rush - Extended Clockwork Angels interview with Geddy Lee
Rush to film Phoenix and Dallas concerts for live DVD
Rush: Super Audio CD of Counterparts due next month
Rush celebrate 30th Anniversary of Signals on In The Studio
Rush: Deluxe Editions of 2112 detailed
Rush engineer talks about 2112 Super Deluxe reissue
Rush: Alex Lifeson named Greatest Canadian Guitarist
VIDEO: Rush – The Wall Street Journal interview
Rush: Super Deluxe CD/BD reissue of 2112 due in December
Rush classics covered by The Royal Philharmonic Orchestra
Rush guitarist comments on Rock Hall nomination
Rush are honored to be Rock & Roll Hall Of Fame nominees
Rush, Deep Purple among 2013 Rock & Roll Hall Of Fame nominees
VIDEO: Rush’s Neil Peart featured in Sabian’s Obsessed series
VIDEO: Rush classic featured in new car commercial
Rush’s ‘Clockwork Angels: The Novel’ hits New York Times Best-Sellers List
VIDEO: Rush – Geddy Lee’s full interview with CBC’s Peter Mansbridge
VIDEO: Rush kick off Clockwork Angels tour
Rush win Album Of The Year at debut Progressive Music Awards
Rush bassist talks about the road as band prepares for tour launch
Rush - First chapter of Clockwork Angels: The Novel available online
VIDEO: Rush – The Wreckers lyric video
Rush: Neil Peart talks new album and tour
Rush: Clockwork Angels book launch events announced
Rush to be inducted into Guitar Center’s Rock Walk
Rush: Special editions of Clockwork Angels novel announced
VIDEO: Rush’s Geddy Lee on singing Neil Peart’s lyrics
Rush bassist awarded Queen Elizabeth II Diamond Jubilee medal
Rush: Clockwork Angels debuts at #1 in Canada
Rush debut on US album charts
Rush bringing string ensemble on tour
Rush guitarist discusses Rock & Roll Hall Of Fame snub
Rush guitarist discusses setlist for Clockwork Angels tour
Rush tops the hennemusic Hot 10
Rush on track for highest US chart debut in 20 years
Rush: Neil Peart talks Clockwork Angels
VIDEO: Rush’s Geddy Lee interviewed on Canada’s national newscast
