Tuesday, August 13, 2013

Iron Maiden's Trooper beer debuts in the U.S.


Iron Maiden drummer Nicko McBrain (center) welcomes Trooper Beer

Iron Maiden’s Trooper beer debuted in the U.S. on Tuesday.

Back in Florida at the end of the European section of the ‘Maiden England’ tour, drummer Nicko McBrain opened the very first bottles of Trooper in the States with his friends Ken Tonkin and Mitch Tanne at his Coral Springs restaurant Rock n Roll Ribs (see photo above).

The demand for the new beer has been huge. Last month, Robinsons Brewery announced the production of the one millionth pint of Iron Maiden’s Trooper beer, just eight weeks after it was launched.

The Drinks Business reported the news equates to over 20,000 pints of the beer being drunk every day since its launch on May 9, and the brewery said the mark had been reached six months ahead of schedule.

“We are amazed to reach this mark in such a short time, a million pints already is way ahead of all rational expectations,” said Robinsons’ managing director Oliver Robinson, “and are grateful for the support we have had from the retailers, Maiden fans, real ale enthusiasts, our distributors and the beer trade generally as they were so quick to catch on to the genuine and unique quality of this beer.”

“We have had interest and enquiries for Trooper from 184 countries and together with Sovereign, our international distributor, we are currently planning Trooper’s worldwide expansion and dealing with the import/export bureaucracy,” added Robinsons’ marketing director David Bremner. “Maiden’s global following is immense and in all corners of the planet so we are focusing on the wonderful opportunity of making this a global beer, which would be a truly remarkable feat for a genuine British ale.”

The band teamed up with Robinsons to create the beverage, named after one of Maiden’s most popular songs, “The Trooper”, from 1983’s “Piece Of Mind”.

Iron Maiden return to the road for a series of US dates starting September 3 in Raleigh, North Carolina.

Iron Maiden Iron Maiden



See also:

VIDEO: Iron Maiden file European tour report
Iron Maiden tops Billboard’s Hot Tours list
VIDEO: Iron Maiden perform The Trooper at Download festival
Iron Maiden singer’s aircraft maintenance business expands
VIDEO: Iron Maiden European summer tour diary
Iron Maiden’s Trooper beer hits 1 million pint mark
Iron Maiden's Trooper Beer now served in UK House Of Commons
Iron Maiden: London concert sells out in 12 minutes, second show added
Iron Maiden: Trooper Beer merchandise now available
Iron Maiden singer’s aircraft maintenance business secures £5 million investment
Iron Maiden to wrap up European tour with homecoming show
VIDEO: Iron Maiden drummer celebrates 61st birthday on stage in Paris
Iron Maiden singer to debut spoken-word show this fall
Iron Maiden announce Sao Paulo concert venue change
Iron Maiden singer to launch new airline
VIDEO: Iron Maiden kick off European tour in Spain
Iron Maiden: Trooper beer gets new label in Sweden
Iron Maiden singer to join charity bike ride to Download Festival
Iron Maiden: Trooper beer sales halted in Sweden over label
Iron Maiden officially launch Trooper beer
Iron Maiden: Trooper beer update
Iron Maiden drummer’s son arrested
Record sales for new Iron Maiden beer
Iron Maiden to record new studio album
Iron Maiden drummer’s wife arrested
Iron Maiden announce Latin America and Mexico City shows
Iron Maiden announce US dates with Megadeth
Iron Maiden drummer Clive Burr’s funeral held in London
Iron Maiden singer delivers keynote at Stockholm business conference
VIDEO: Iron Maiden preview Maiden England ‘88 DVD
Former Iron Maiden drummer Clive Burr dies
Iron Maiden launches Trooper beer
Iron Maiden to kick off Maiden England European tour in Spain
VIDEO: Iron Maiden covered by harp duo
VIDEO: Iron Maiden bassist kicks off solo club tour
Iron Maiden singer to speak at Humber Business Week
PHOTO: Iron Maiden mascot Eddie attends Rio’s Carnival
Iron Maiden to release Maiden England ’88 DVD next month
Iron Maiden bassist to launch solo tour with charity show
Ryan Adams covers Iron Maiden on Californication compilation
Iron Maiden bassist announces solo European club tour
Iron Maiden announce more 2013 European tour dates
Metallica, Iron Maiden & Bruce Springsteen to headline Rock In Rio 2013
Iron Maiden announce Paris concert
Iron Maiden bassist issues first video from debut solo album
Iron Maiden sell out new Stockholm stadium in record time
VIDEO: Iron Maiden singer talks about Download 2013, part 2
Black Sabbath’s Tony Iommi named Greatest Metal Guitarist
Iron Maiden to become first rock band to play Stockholm’s Friends Arena
VIDEO: Iron Maiden singer talks about band’s history at Download
Iron Maiden bassist’s debut solo album available for streaming
Iron Maiden to headline 2013 Download Festival
Metallica top Rolling Stone’s Greatest Heavy Metal Albums poll
Led Zeppelin, Queen & Iron Maiden members rock Sunflower Jam
VIDEO: Iron Maiden – US West Coast road report
Iron Maiden to rerelease Maiden England next year
Iron Maiden singer competes in annual Grasmere Sports Race
Iron Maiden launch limited edition picture disc series in October
Iron Maiden bassist explains origins of upcoming solo album
Iron Maiden helping ex-drummer with MS
Iron Maiden singer talks about Deep Purple tribute album
NHL Nashville Predators goalie unveils Iron Maiden mask
VIDEO: Iron Maiden file Canadian tour report
AUDIO: Iron Maiden singer’s son records Metallica classic
Deep Purple tribute features Metallica, Iron Maiden
VIDEO: Iron Maiden singer busts fan for texting during concert
Iron Maiden bassist announces solo album
VIDEO: Iron Maiden – US East Coast road report
Former Iron Maiden singer announces farewell tour plans
VIDEO: Iron Maiden check in from rehearsals for North American tour
VIDEO: Iron Maiden singer introduces his new aircraft maintenance business
Iron Maiden: The Number Of The Beast voted Best British album
Iron Maiden singer launching aircraft maintenance business
VIDEO: Iron Maiden – En Vivo! preview The Wicker Man
VIDEO: Iron Maiden – En Vivo! Steel Book DVD preview
PHOTO: Iron Maiden – En Vivo! Double Vinyl Picture Disc edition
VIDEO: Iron Maiden – En Vivo! live DVD preview
VIDEO: Iron Maiden North American tour commercial
Alice Cooper talks about upcoming Iron Maiden tour
Iron Maiden announce North American tour