Iron Maiden have launched an online store for fans to purchase Trooper Beer merchandise, with everything from t-shirts to pint cups, coasters, bottle opener keyrings and more now available.
The band teamed up with UK brewers Robinsons to create the beverage, named after one of Maiden’s most popular songs, “The Trooper,” from 1983’s “Piece Of Mind.”
Trooper Beer was a success before it even hit the market: the product experienced record sales in advance of its official launch last month, with Robinsons having to work a six-day week to keep up with demand.
Over a quarter of a million pints were pre-sold in the UK alone, and more than 100 countries had applied to stock Trooper beer.
Demand was so high that Robinsons had to brew three batches a day for the first time in their 175-year history.
“We haven’t spent a single penny on advertising,” said David Bremner of Robinsons. “This is history in the making for brewing.”
Check out the Trooper Beer store here.
Iron Maiden are currently playing shows across Europe on their Maiden England world tour.
Iron Maiden See also:
Iron Maiden singer’s aircraft maintenance business secures £5 million investment
Iron Maiden to wrap up European tour with homecoming show
VIDEO: Iron Maiden drummer celebrates 61st birthday on stage in Paris
Iron Maiden singer to debut spoken-word show this fall
Iron Maiden announce Sao Paulo concert venue change
Iron Maiden singer to launch new airline
VIDEO: Iron Maiden kick off European tour in Spain
Iron Maiden: Trooper beer gets new label in Sweden
Iron Maiden singer to join charity bike ride to Download Festival
Iron Maiden: Trooper beer sales halted in Sweden over label
Iron Maiden officially launch Trooper beer
Iron Maiden: Trooper beer update
Iron Maiden drummer’s son arrested
Record sales for new Iron Maiden beer
Iron Maiden to record new studio album
Iron Maiden drummer’s wife arrested
Iron Maiden announce Latin America and Mexico City shows
Iron Maiden announce US dates with Megadeth
Iron Maiden drummer Clive Burr’s funeral held in London
Iron Maiden singer delivers keynote at Stockholm business conference
VIDEO: Iron Maiden preview Maiden England ‘88 DVD
Former Iron Maiden drummer Clive Burr dies
Iron Maiden launches Trooper beer
Iron Maiden to kick off Maiden England European tour in Spain
VIDEO: Iron Maiden covered by harp duo
VIDEO: Iron Maiden bassist kicks off solo club tour
Iron Maiden singer to speak at Humber Business Week
PHOTO: Iron Maiden mascot Eddie attends Rio’s Carnival
Iron Maiden to release Maiden England ’88 DVD next month
Iron Maiden bassist to launch solo tour with charity show
Ryan Adams covers Iron Maiden on Californication compilation
Iron Maiden bassist announces solo European club tour
Iron Maiden announce more 2013 European tour dates
Metallica, Iron Maiden & Bruce Springsteen to headline Rock In Rio 2013
Iron Maiden announce Paris concert
Iron Maiden bassist issues first video from debut solo album
Iron Maiden sell out new Stockholm stadium in record time
VIDEO: Iron Maiden singer talks about Download 2013, part 2
Black Sabbath’s Tony Iommi named Greatest Metal Guitarist
Iron Maiden to become first rock band to play Stockholm’s Friends Arena
VIDEO: Iron Maiden singer talks about band’s history at Download
Iron Maiden bassist’s debut solo album available for streaming
Iron Maiden to headline 2013 Download Festival
Metallica top Rolling Stone’s Greatest Heavy Metal Albums poll
Led Zeppelin, Queen & Iron Maiden members rock Sunflower Jam
VIDEO: Iron Maiden – US West Coast road report
Iron Maiden to rerelease Maiden England next year
Iron Maiden singer competes in annual Grasmere Sports Race
Iron Maiden launch limited edition picture disc series in October
Iron Maiden bassist explains origins of upcoming solo album
Iron Maiden helping ex-drummer with MS
Iron Maiden singer talks about Deep Purple tribute album
NHL Nashville Predators goalie unveils Iron Maiden mask
VIDEO: Iron Maiden file Canadian tour report
AUDIO: Iron Maiden singer’s son records Metallica classic
Deep Purple tribute features Metallica, Iron Maiden
VIDEO: Iron Maiden singer busts fan for texting during concert
Iron Maiden bassist announces solo album
VIDEO: Iron Maiden – US East Coast road report
Former Iron Maiden singer announces farewell tour plans
VIDEO: Iron Maiden check in from rehearsals for North American tour
VIDEO: Iron Maiden singer introduces his new aircraft maintenance business
Iron Maiden: The Number Of The Beast voted Best British album
Iron Maiden singer launching aircraft maintenance business
VIDEO: Iron Maiden – En Vivo! preview The Wicker Man
VIDEO: Iron Maiden – En Vivo! Steel Book DVD preview
PHOTO: Iron Maiden – En Vivo! Double Vinyl Picture Disc edition
VIDEO: Iron Maiden – En Vivo! live DVD preview
VIDEO: Iron Maiden North American tour commercial
Alice Cooper talks about upcoming Iron Maiden tour
Iron Maiden announce North American tour
