Kid Rock will perform during halftime of the NFL Detroit Lions’ 73rd Thanksgiving Day Classic November 22 vs. the Houston Texans.
This special halftime event will feature a live performance of Kid Rock’s new song, “Detroit, Michigan,” from his forthcoming new album “Rebel Soul,” which will be released November 19. The song pays homage to several of Detroit’s music greats, including Aretha Franklin, Marvin Gaye, Bob Seger, and Eminem, in addition to icons like Henry Ford and Rosa Parks.
The 2012 United Way Thanksgiving Halftime Show, highlighted by Kid Rock’s performance, will celebrate the 125th anniversary of United Way by thanking the millions of donors, advocates and volunteers who, over the years, have helped to advance the common good—creating opportunities for a better life for all by focusing on the key building blocks of education, income and health.
Now in its 39th year, the United Way/NFL partnership connects NFL PLAY 60 with United Way’s 2018 goal to get 1.9 million more young people healthy and active. Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and wellness with partner organizations like United Way.
NFL PLAY 60 is implemented locally, as part of the team’s Living for the City initiative in conjunction with Playworks Detroit and supported by Kinect for Xbox360. Since the campaign was launched in 2007, the NFL has committed more than $250 million to youth health and fitness through programming, grants and media time for public service announcements.
As part of the Pepsi NFL Anthems series, Kid Rock recently issued a song for the Detroit Lions called “In Detroit” – hear it below and get your FREE download here.
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