hennemusic

Last November, Sammy Hagar launched a new beverage in Hawaii as part of his alcohol empire: Sammy’s Beach Bar Rum.

The drink was introduced Stateside in February, and the Red Rocker continues to promote his new brand.

On Saturday, Hagar hosted the second Sammy's Beach Bar Rum Bash in Las Vegas, NV at Club Vinyl inside the Hard Rock Hotel & Casino.

Hagar posted the following update on the event:

“Wow, what a great party in Vegas last night! Here it is 10am and I'm still laying in bed this morning - I almost bit off more than I could chew flying in from Orlando, filming two TV shows and partying with 250 Redheads. Luckily we had the rum to wash it down!

What I love about the beach rum parties we've been throwing is that I get a chance to mingle with the fans - lots of hugs and photos all around - it's kind of like a long, big meet & greet! It's different from when I play a concert and I can't spend time doing toasts and shots and getting our buzz on together. We're learning with you as we go how to throw these parties and I like it and want to do more!

Unfortunately, we found out last minute that Nevada state law wouldn't let me mix and the serve the drinks so I had to oversee the bartenders making my custom rum concoctions. I wish they would have let us sell more tickets, but this was the first event at this brand new venue and they didn't know what capacity was. All in all, I am having a blast with you and it's a learning process how to throw these parties!

Looking forward to tonight at the VEGAS Rocks! Award Show - AXS TV will be broadcasting live and giving away my autographed guitar so tune in and check it out starting at 8pm PT (11pm ET).

PS: My favorite part of the night was seeing Mona play that upright bass that was bigger than her. It was a real hawaiian twist on the Wabos as we tore through "Fight For Your Right", "Red Voodoo", and "Cabowaboville" (hearing everyone sing along to that was a blast!)”