Steven Tyler was joined by daughters Mia and Chelsea at Macy's in Herald Square in New York City on Friday to promote the new Andrew Charles rock 'n' roll-inspired fashion line for men and women.
The three appeared in the street-level window of the shop to an array of flash bulbs and video cameras, and a soundtrack featuring Tyler’s solo single, “(It) Feels So Good.”
The event included a meet n greet with Tyler for the first 350 shoppers who purchased $100 or more of Andrew Charles product at Macy's on Thursday, which gave them access to the in-person session.
In June, Tyler was announced as the face of the fashion line, having inspired Music Entertainment Sports Holdings (MESH) creative director Andy Hilfiger to mix the worlds of fashion and rock n’ roll in the way that the Aerosmith singer has throughout his career.
"I grew up on Aerosmith and Steven Tyler," said Hilfiger. "I've always loved his music and style. In his own wardrobe, Tyler mixes leather, leopard and scarves, and is known for his animal prints and his accessories. I've always loved his music and his style."
Steven Tyler Steven Tyler – (It) Feels So Good
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