Tour promoter Live Nation announced U2 360 is the most successful tour of all time, breaking the previous record held by the Rolling Stones’ Bigger Bang Tour, which grossed $554 million from 2005 - 07.
With 26 shows left before the tour finishes in Canada on July 30, U2 360 will set a new record as the top grossing tour of all time, with final ticket sales due to surpass $700 million.
"That dollar figure for the gross looks enormous!,” said U2's manager, Paul McGuinness, an equal financial partner in U2, Inc. “Of course, I can't tell you what the net is, but I can tell you that the band spend enormous sums on production for their audience. Fans all over the world agree that a ticket to U2 360 is good value for money. We're really proud of this tour and this achievement is great news, coming as we head back into North America."
So far, U2 360 has played to 5 million people, and will reach more than 7 million people by the time it’s done, with 110 shows in 30 countries across five continents.
As long as U2 don’t invest in any more Broadway plays, they’ll be plenty fine, financially.
U2U2 – Help / Where The Streets Have No Name
Estádio do Morumbi - São Paulo, Brazil – April 9, 2011
See also:
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Super Bowl Flashback: U2 (2002)
