Left to his own devices in music or business, White seems to continually find a way to push the rock n roll envelope, and he’s done it again.
According to stats provided by White’s Third Man Records, 97% of high school-aged kids have never been to a stand alone record store.
So…if people won’t go to/can’t find a record store, Jack will bring it to the people.
That’s the simple idea behind the Rolling Record Store, a yellow Third Man truck outfitted with its own music store.
The promo video shows racks of vinyl and a set of turntables inside the portable business.
The Rolling Record Store debuts next week at the SXSW Festival in Austin.
I bet the bookmobile never rocked this hard.
Third Man Records – Rolling Record Store (2011)
See also:
NPR launches Jack White interview series
Rare, signed Jack White guitar stolen
Jack White: “I won’t join another band”
The White Stripes officially call it quits
